Marketing for locally owned businesses

Traffic is one leg of the work, not the whole thing. It sits on the offer and on follow-up.

Traffic means the right people finding the business. Paid ads can start sooner. SEO is the longer run. Traffic comes after the offer and follow-up are in place, because traffic to a weak offer is wasted.

The offer is a clear reason to choose the business, including a main offer and something useful for someone who is not ready to buy yet. The website is where that offer has to be plain. Follow-up is a way to stay in touch with people who are not ready today.

Zero Noise Marketing builds in that order for locally owned businesses. Jaeson Tanner, Chief Marketing Strategist, is based in Kingston, Ontario.

Website design · Our approach · 2027 Digital Marketing Guide · Book a free strategy session